What's in a name?

I'm generally opposed to privatizing government services because companies looking out for their bottom line have less incentive to protect the public's interest and welfare.

Nevertheless, this does not bother me:

The possibilities abound, Cook County officials say, as they look to sell everything from naming rights to advertising at most of its real estate holdings — from the hospitals to forest preserve paths and nature centers to even public areas of the city and suburban courthouses as a means of generating new revenue streams.

This is the privatization of bullshit, not essential services. If Portillos wants to throw a few coins in Toni Preckwinkle's direction to name a dirt path the "Italian Beef walkway," who cares?

Privatization is troublesome because it often entails corporations getting the upper hand on government (and the citizenry by extension). The reverse seems to be happening here. The County is offering up something inconsequential and pocketing the cash. This is privatization I can live with.

Hey Mancari family, I have some space on my refrigerator, would you like to buy an ad?